vineri, 3 mai 2019
5. Don’t be afraid to hit ‘enter’ Reading from a screen is tiring and can take up to 25% longer than reading a print text. We already know about 75% of all people don’t read a website word for word. Rather, they scan through it quickly, looking for relevant nuggets of information. Considering the countless alternative websites out there, make sure you grab your visitor’s attention before they decide to leave and continue their scanning elsewhere. Short paragraphs allow readers to quickly go through your content by scanning one paragraph at a time. If there are no relevant keywords included, they can simply continue to the next one.
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